![]() The bot could also connect a real sales rep to take over the process and help the visitor pick the right product. ![]() On the other hand, if the visitor is interested in general information, they will be grouped somewhere at the top of the funnel.Įither way, both the bots and your sales team will have an easier time dealing with every visitor.įor example, the chatbot can push for conversion by presenting a discount if the visitor appears to be at the bottom of the funnel. For instance, if the visitor is interested in prices and offers, they may be placed toward the bottom of the sales funnel. ![]() That’s critical, since modern consumers value responsive businesses.Įxample: A chatbot can ask a series of questions and use the visitor’s responses to place them in the right stage of the sales funnel. That’s because these bots can function 24/7, and they are cheaper than human customer reps.Ĭhatbots will also help you deliver quicker responses to your customers’ queries. Perhaps the biggest benefit of chatbot marketing is that it can save your online store time and money.Ī report by Chatbot Magazine suggests that chatbots could save businesses up to 30% in customer service resources. The best part? 70% of those millennials report a positive experience. Also, if your customer base is primarily millennials, you will love the fact that over 60% of them already use chatbots. Not only that, but consumers also seem to enjoy this new customer experience involving chatbots.Ībout 65% of customers want to use AI chatbots for self-service when dealing with small matters. The bots help businesses generate leads and save on customer service costs. That perfectly explains why chatbot marketing is becoming so popular in the digital world. ![]() In doing so, the chatbot enhances the customer experience and speeds up the conversion process.īonus Content: 9 Merchant Chatbots on Facebook Messenger to Inspire You It can answer with a link to the product page with men’s shoes, for example. An advanced bot can analyze that keyword contextually to produce relevant results. Moreover, certain chatbots are programmed to recognize specific keywords and use them to serve relevant results.įor example, let’s say a prospect lands on your online store and mentions “men’s shoes” while messaging the chatbot. The bots are designed with advanced artificial intelligence that allows them to answer different questions, recommend products, take orders, pitch cross-sells and up-sells, and so on. ![]() What is Chatbot Marketing?Ĭhatbot marketing involves using chatbots to promote products or services. This includes using chatbot marketing to:īut before we discuss how you can utilize chatbot marketing, let’s take a quick look at its basic concepts and why your online store should look into using them. So, in this article, we will discuss different ways online stores can use chatbot marketing to scale their eCommerce brands. Unlike yesterday’s chatbots that could never come up with the correct answers to users’ questions, modern chatbots are more sophisticated and smarter – sometimes, they respond just like human agents!Īnd the payoff? Higher customer engagements and more conversions! From social media to the use of machine learning and AI, digital marketing has changed how businesses operate and promote their products.Ĭhatbots are just one of the latest eCommerce trends that are starting to see wider acceptance across the industry. Over the past two decades, digital technology has revolutionized marketing. ![]()
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